Pengaruh Harga dan Kualitas Pelayanan terhadap Keputusan Nasabah Menggunakan Produk Pembiayaan Pensiun pada Bank Syariah Mandiri Kantor Cabang Padang Ulak Karang

Febsri Susanti, Amalia Martha

Abstract


The purpose of this study was to study and analyze the price and quality of services to spending decisions using financial products at Bank Syariah Mandiri, Padang Ulak Karang Branch Office.The research method used is descriptive quantitative. Based on the regression analysis, multiple linear price variables and service quality towards spending decisions using award financing products at PT. Bank Syariah Mandiri Branch Office of Padang Ulak Karang obtained Y = 16,284 + 0.472X1-0192 X2 + 0.229 X3-0.709 X4-0.161 X5 + 0.683 X6 + e.The results of this study only determine the price and empathy that is positive and significant to real decisions, reliability, responsiveness, guarantees are negatively related and not significant to decision making.

Keywords: price, service quality and expenditure decisions.


Full Text:

PDF

References


Fajar Fahrudin, M., & Yulianti, E. (2015). Pengaruh promosi, lokasi, dan kualitas layanan terhadap keputusan pembelian nasabah Bank Mandiri Surabaya. Journal of Business & Banking, 5(1), 149. https://doi.org/10.14414/jbb.v5i1.478

Gede Marendra. (2018). Pengaruh Bauran Pemasaran (Produk, Harga, Lokasi Dan Promosi) Terhadap Keputusan Pembelian Konsumen Di Minimarket (Alfamart Atau Indomaret). 1(3), 2598–2823.

Haryetti. (2012). Analisis pengaruh kinerja keuangan terhadap. Jurnal Sosial Ekonomi Pembangunan, (7), 88–102.

Kosasih, M. P. P. (2016a). Keandalan, daya tanggap dan empati pengaruhnya terhadap keputusan pembelian di princess cosmetic. 1(November 2015).

Kosasih, M. P. P. (2016b). Terhadap keputusan pembelian di princess cosmetic. 1(November 2015).

Ludviyatus Sholeha1, Sutrisno Djaja1, J. W. (2018). Pengaruh kualitas pelayanan terhadap kepuasan pelanggan di ahass sumber jaya maha sakti kecamatan rogojampi kabupaten banyuwangi. 12, 15–25. https://doi.org/10.19184/jpe.v12i1.6465

Susanti, F. A. nazaruddin. (2017). Kesenangan, dorongan daMerk Terhadap ntensi Belanja Online Produk Fashion (Studi Pada Mahasiswi “STIE” KBP Padang). 37(1), 96–100.

Yuliana, R. (2013). Analisis strategi pemasaran pada produk sepeda motor matik berupa segmentasi, targeting, dan positioning serta pengaruhnya terhadap keputusan pembelian konsumen di semarang. 5(2), 79–92.

Zulaicha, S., & Irawati, R. (2016). Pengaruh Produk Dan Harga Terhadap Keputusan Pembelian Konsumen Di Morning Bakery Batam. Inovbiz: Jurnal Inovasi Bisnis, 4(2), 123. https://doi.org/10.35314/inovbiz.v4i2.76




DOI: https://doi.org/10.31575/jp.v4i1.208

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 JURNAL PUNDI

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

DITERBITKAN OLEH SEKOLAH TINGGI ILMU EKONOMI KBP

JL. KHATIB SULAIMAN NO. 61 PADANG SUMATERA BARAT

TELP  : (0751) 7051398 / 0811667831
Email : support@akbpstie.ac.id
WEB   : www.akbpstie.ac.id

Hak Cipta (c) 2018 oleh  Sekolah Tinggi Ilmu Ekonomi KBP - Jurnal Pundi
Creative Commons License

 

Indexed in :