Strategi Inovasi dalam Meningkatkan Penjualan Soto Pak Sholeh “Al-Barokah” Tegalrejo

Abstract

The problem faced by the traders of soto Pak Sholeh "Al-Barokah" Tegalrejo is the lack of marketing of the products sold to consumers. This is proven, so far consumers still order directly at the location where soto Pak Sholeh "Al-Barokah" Tegalrejo is sold and the method of marketing the product still uses traditional media because of the low human resources in utilizing social media as a means of digital marketing, causing marketing to be limited or only in that scope. The purpose of this community service activity is marketing that utilizes digital tools or media to reach target consumers quickly, precisely and widely. In addition, it can also be more effective and efficient in the use of advertising funds for business or business interests. Digital Analysis After determining the target, namely analyzing to implement the most effective and efficient digital marketing system. The results of this community service activity have provided benefits in providing assistance in managing digital marketing to the Owners and Employees of Soto Pak Sholeh "Al-Barokah" Tegalrejo. With this activity, it is hoped that the product can be marketed more widely, not limited to consumers who are close to the location but can also reach wider consumers on a national scale. Business partners are also given knowledge on how to take product photos to sell on online sites and also tips for selling online so that the products sold can attract potential buyers to buy the products sold. Currently, the Owner and Employees of Soto Pak Sholeh "Al-Barokah" Tegalrejo have been marketed on Instagram and TikTok.