Kewirausahaan di Era Digital

Abstract

The world of digital entrepreneurship, namely entrepreneurship that is influenced by, or takes advantage of, digital transformation in business and society. In digital entrepreneurship, the fundamental change lies in efforts to be active in business activities and connected with digitally literate society. This Community Service activity was carried out in order to provide digital marketing training for business actors assisted by the Padang City Cooperative Service. Activities carried out include: providing digital marketing training and business tricks in business publications in online media. The result of this activity is the implementation of digital marketing training for business actors assisted by the Padang City Cooperative Service. So that business actors can expand business access to other areas and business actors can achieve even greater profits. It is hoped that the involvement of all parties in this activity will continue to develop so that all business actors can gain knowledge related to digital marketing-based businesses.