Peran Sumber Daya Manusia Dalam Meningkatkan Kinerja Ekonomi UMKM Berbasis Digital Marketing

Sumiati Sumiati, Zusmawati Zusmawati, Saiful Anwar, Khairil Aswan, Lola Fitria Sari

Abstract


The purpose of this community service to increase the understanding and abilities of the SMEs in improving the economic performance of digital-based SMEs. Digitalization is a medium that plays a very important role in economic activities. Business inevitably have to be able to adapt to changes from conventional systems to digitalization. Therefore, human resource management must be emphasized in this area. However, the obstacles faced include still weak mastery of digitalization. For this reason, further guidance and digitalization training are needed for SMEs businessmen so they are able to use this media. This activity was attended by 200 people from various SMEs. This activity was able to run smoothly. Discussion of various obstacles and activity targets was achieved well. This activity can provide knowledge about digitalization to improve the economic performance of SMEs

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