Pelatihan Digital Marketing Pada Pengrajin Songket Pandai Sikek Dalam Rangka Peningkatan Kesejahteraan Pengrajin Songket Pandai Sikek Kabupaten Tanah Datar

Abstract

This service activity was carried out by the Pandai Sikek Songket Craftsmen located in Nagari Pandai Sikek, X Koto District, Tanah Datar Regency. This activity aims to provide digital marketing training to Pandai Sikek Songket Craftsmen who are weavers from Nagari Pandai Sikek. The products marketed are typical Pandai Sikek songket cloth and several typical West Sumatran crafts. The Pandai Sikek Songket Craftsmen currently do not market their products online so it is difficult for the public to recognize them. The method used in this activity is in the form of training activities to gain the same thinking about product marketing. Apart from that, the implementation method also takes the form of training and assistance for digital marketing management as a product marketing strategy. This activity can also provide knowledge about digital marketing management to market products both in marketplaces such as Tokopedia and on social media such as Instagram and Facebook. With this digital marketing, Pandai Sikek Songket Craftsman products can be marketed more widely, not only in the area of origin and surrounding areas, but can also reach consumers from other areas in Indonesia.