Pelatihan Pembuatan Kemasan Produk dalam Rangka Meningkatkan Pemasaran Produk Batik di Kampung Batik Giriloyo

Abstract

Packaging is one of the spearheads of selling a product. Packaging has a very important role because it will always be related to the goods being packaged and is also the selling point and image of the product. This selling value increases when the product produced gets added value from attractive packaging. The aim of this community service is how to create informative and attractive product packaging, which can increase sales. The method applied in this activity is a presentation method regarding the introduction of packaging shape and design, a demonstration method regarding examples of product packaging that is well adapted to the product produced, followed by a discussion to analyze several comparative product packaging. The evaluation method is by looking at the reactions and responses obtained, namely that the participants look very enthusiastic and actively discuss developing their product packaging so that it sells better on the market.