Meningkatkan Ekonomi Lokal Melalui Pengembangan Industri Batik: Sebuah Studi Pengabdian di kampung batik giriloyo wukirsari Yogyakarta

Abstract

The development of the batik industry in Giriloyo Batik Village, Wukirsari, Yogyakarta, has significantly contributed to improving the local economy. This community service study aims to evaluate the impact of community service activities in developing the batik industry in the area. The methodology used includes training digital marketing of products. The results of the study show an increase in manage social media, an increase in income, and a heightened awareness of the importance of cultural heritage preservation. Informastion uniqe motif will maximize potential demand. The study concludes that the development of the batik industry through community service activities can enhance the local economy and provide long-term benefits for the community.